Email Marketing solutions

Bulk Email Internet Marketing – 3 Rules for Successful Bulk Email Internet Marketing

Technology may have changed the mechanics of direct marketing, but the rules remain exactly the same. If you want to be successful with bulk email internet marketing, you have to manage three elements: list, offer, and presentation. Of these three factors the first two are the most important.

Traditional direct marketing attributes 50% of the success of bulk email internet marketing effort to the "List". You need a quality list. In the case of lists, quality is determined by the relevance of the members of the list to the promotion being made. Are they in the target marketplace? Are they decision makers? Is there evidence that they respond to this type of promotion? How long ago? These are all questions important in selecting a list.

But what about the “offer?” Again, traditional direct marketing suggests that having the right offer contributes 40% of the success of bulk email internet marketing efforts. Indeed, this is the factor where most people fail – they fail to provide a prospective viewer with a reason to act.

Typical offers might include: (from strongest to weakest)

• "Sweepstakes" or contests (e.g. "Win $2,500 cash and a trip to Costa Rica...")
• FREE!
• 25% Off!
• No Risk, Money Back Guarantee.
• Limited time or quantity (e.g. "Offer good only until ..." or "Only 100 available!"
• Send for information.
• Have a salesperson call.

Having a strong offer is also important to providing a good “tease” in the subject line. Essentially a tease is a hint at what the offer or the benefit of the offer is.