Email Marketing solutions

The 3 Golden Rules Of Finding Opt-In Email Sales Leads

Email marketing is still one of the most effective marketing strategies available to the internet marketer. Even though anti spamming laws and restrictions are getting tougher all the time, the ability to have direct contact with your prospects via email is a powerful marketing strategy. Buying and selling in this new global market place called the internet is all about building relationships and email offers us exactly that opportunity. Finding quality, targeted opt-in email sales leads is a critical part of any online business' success.

Opt in email sales leads are leads that are highly qualified – meaning that these are people who are not only looking for what you've got, but they also agree to receive more information from you. They have to 'opt in' to gain access to what you've got to offer. Needless to say that if you want to build your opt in email sales leads, you have to offer prospects a good reason to opt in to your list of sales leads.

Selling to highly qualified friends, as opposed to selling to random strangers, has it's obvious advantages. Sophisticated marketers online, focus their efforts on building their email opt in sales leads and establishing a relationship with them. This not only ensures their long term success, but also their immediate results.

There are two very important facts to keep in mind when it comes to email marketing. The first is that people rarely buy on 'first contact' – especially online and a sale usually only occurs after the third or fourth contact. Secondly, you should realize that anybody that buys something from you are very likely to buy from you again...and probably again...and again. Your customers are therefore very important in the long term success of any company and a single customer can be worth multiple sales in the future.

Building and finding highly targeted opt-in email sales leads is worth gold to any online business. Spending your time and effort finding qualified sales leads is time well spent and even if you don't make any sales now, you probably will at some point down the line. If you are serious about increasing or even starting your opt-in email sales leads, here are three golden rules to always stick to.

1. Make Your Offer Irresistible:
For people to opt-in to your offer, you obviously have to have an offer that appeals to your ideal customer. Giving away (for free) something with a high perceived value will give your prospects a reason to opt in to your list. It's getting harder to get people to give away their details online and unless your offer is very enticing, they simply won't want it – even if it is free.

2. Make Your Offer Highly Targeted:
When building opt-in email sales leads it is extremely important that you target the right leads. The more qualified your leads are, the more likely you are at succeeding. Most opt in services online use ‘double opt-in’ which is one way of adding an extra 'filter' into the system. Make sure that what you are offering targets a specific group of people and that you know exactly what you ideal customer 'looks' like and speak directly to him or her.

3. Don't sell to your sales leads:
The secret behind being highly effective at selling online is to establish and build relationships with people. 9 out of 10 people will be offended if you hit them with a sales pitch immediately after they opt-in – unless your offer s what they opted in for. Shift your focus instead on helping your leads find what they are looking for. A good strategy is to always over deliver. People are inclined to reciprocate when you help them. You might want to have a second free offer ready and offer this to your prospects after opting in.

These three rules will greatly accelerate your success with permission marketing. Focus your efforts on building opt in email sales leads and building relationships with your prospects. Become the reliable, knowledgeable friend and your success is virtually guaranteed.