Email Marketing solutions

Email Marketing - Why Should People Read Your Emails?

Why SHOULD people read your emails? I think that sometimes people set up these lists, add in a bunch of emails, send people to a squeeze page, give them a gift, then wonder why their emails don’t get read or opened.

Look, I get around 100 emails per day just from people whose lists I am on. That is not counting 300+ spasm per day and 200 emails from my web system. So out of 100 emails that I get daily from someone’s list, how many do I open? Maybe 5. So I account for a 5% open rate. If everyone one your list gets 100 emails a day, then if they all open emails like I do, your open rate would be 5%.

Luckily, that is not the case. I subscribe to a ridiculous number of lists for several reasons. Most people do not. Most people could not handle 1000 emails per day. I don’t like it, but my business works with it.

So why do I open the few I do open?

Maybe I should back up a bit.

I tend to open emails by the same person – everytime they send me one. So I have about 10 people whom I respect enough (or whom I think I can learn something from) and I open their emails regularly.

Why? Because I respect them. They know more than me. They make more money than I do. I trust them. I like them. I can learn from them.

What should that say to you? If you want to get your emails opened, you have to be good. You have to have more information than the next guy, you have to have better information, or a better way of getting it out, or you have to be more trustworthy. You have to be on your subscribers’ ‘must-open’ radar.