Email Marketing solutions

Email Opt In List - 3 Crucial Things To Avoid When Emailing Your List

Ever heard the phrase the money is in the list? Everywhere you go, Guru after Guru, someone is saying the money is in the list. In fact if you are not capturing email addresses on your opt in list you are literally leaving money on the table.

Having an email opt in list is more then just directing you subscribers to your newsletters or back your website. Before allowing visitors to your opt in to your email list their are a few things you should consider to avoid difficulties. First and foremost you should build a relationship with you subscriber. They should look at you as a reliable source of information, and not someone who is just sending them one offer after another. By building a relationship with your subscriber you will dramatically increase the likelihood that they will stay subscribe to your list.

Besides building a relationship with your subscribes, you must also beware of the numerous laws set in place to help protect the privacy of internet users from receiving dreadful Spam and unsolicited emails. Since emailing is a very low cost method for delivering mail, many companies and individuals have seized this as an opportunity to flood people’s inbox’s with unwanted promotional emails.

However, by having you own an opt-in list, you avoid such headaches since your visitors subscribed to your list. Your subscribers actually want to receive your newsletters and promotional materials or they wouldn’t have consented to receive them.

Keep yourself out of trouble and avoid potential run-ins with the law and your Internet Service Providers. Remember to build a relationship with your subscribers and earn their trust. If you treat them good, they will reward you!

The following are 3 crucial things to you must avoid when emailing your list:

1) Pay attention to your unsuccessful emails. These are the e-mails that bounce back as undeliverable mail. Sometimes bounces occur when the server was busy at that time of delivery, but can be delivered successfully another time. Other bounce backs are results of invalid email address, misspelled email address, closed email address accounts and full inbox’s. Erase an email addresses from your opt in list when you have identified it as a dead email addresses. Many people ask “ Why should I remove email addresses if they cannot be delivered?” If you continue to send to invalid email address you could be endangering yourself. This is one method the Spam police use discover Spammers, so if you are reported for repeatedly sending messages to dead email accounts, you ISP (Internet Service Provider) may penalize you. It is crucial to you keep your list squeaky clean and manageable.

2) Always provide an unsubscribe link. When someone request to unsubscribe, remove the subscriber from your list as soon as possible. In some instances people will subscribe to your opt in list using someone else’s email address, so be sure to include directions on how to unsubscribe from your email opt in list at the bottom of every email you send out. If someone asks to be removed from your list and you continue you send them emails you are playing with fire, you will spend countless hours trying to justify yourself to the Spam police and you ISP may even terminate your account!

3) Always stay within you niche or topic range, do not send any shocking or disturbing content in your newsletters. It is hard to determine the age of your subscriber, and many complaints may arise from disturbing or controversial content. Its best to keep you newsletters topics in subject areas relating to you niche or a compliment to it.