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Email Marketing Communications From Credit Card Issuers to Their Customers Should Be Improved, Says Corporate Insight; New Report Examines Online Comm

In preparing for this research, we made sure that all of our accounts were enrolled to receive promotions, news, and announcements via email," said John Cronin, Senior Analyst at Corporate Insight. "We expected to be bombarded with emails offering all types of promotions but quite the opposite was true. Much to our surprise, nearly 75% of all emails came from just three firms and 60% from two issuers. We believe there is considerable opportunity across the board for companies to take advantage of this online channel to market directly to their customers." "Email Marketing: Reaching Customers While Providing Card Member Control" is an in-depth look at the quality and quantity of marketing emails sent by eleven leading card issuers to their client base, and examines how each firm enables cardmembers to control the flow of deliveries to their email address on record. It includes Corporate Insight's analysis and commentary as well detailed findings and recommendations to the industryCorporate Insight is a leading provider of competitive intelligence, analysis, and consulting services to the financial services industry. Founded in 1992, the firm has a blue-chip client base of industry leaders who rely on the company's commentary and insight gleaned through years of research examining the issues and trends that have shaped the industry. CI monitors the top firms on an ongoing basis, measuring, analyzing, and communicating industry best practices. Its products include Bank Monitor, Broker Monitor, Credit Card Monitor, e-Monitor, Mutual Fund Monitor, and Mutual Fund Advisor Monitor, as well as custom project work