Email Marketing solutions

Bulk Email Campaigns in Internet Marketing

Bulk email campaigns can be used in internet marketing to drive traffic to your website that you would not otherwise have had. They can also be used to help build up your personal emailing list.

There are two major forms of bulk email campaign: those in which the email is distributed to your own list, and those distributed by a third party to email list of their own. The latter can be either a subscription service, or each emailing paid for individually, and it these that we shall look at here. Bulk emailing to your own list is another topic, and is fundamental to internet marketing success. However, it can take time to build up a decent seized list, and many feel the need to pay for email campaigns until their own list is big enough to be profitable.

Many seasoned internet veterans have lists of hundreds of thousands, or even millions, and it is that type of list which is very profitable since even a small percentage return from the list equates to a considerable sum of money. However, let us look at the pros and cons of third party bulk email campaigns.

Many of these emailing service providers claim your email to reach millions of address boxes. The truth of this is difficult to establish, since they would take a long time to count manually! However, even hundreds of thousands of email addresses is a large number. Many also claim them to be targeted, though it is difficult to see how this can be. They are probably targeted to a wide ranging topic, such as ‘Health & Fitness’, so that somebody interested in a cure for halitosis is classified along with a bodybuilder seeking a supplement to pack on pounds of solid muscle.

Or even broader is a classification named simply ‘Internet’! The addresses on these commercial lists are usually of people who have agreed to open emails in return for cash or for free adverts. Therefore, while claims of least a 10% open rate may not be exaggerated, the vast majority will be closed almost immediately. Many such systems require the email to be opened for a minimum period of time, frequently 30 seconds, for the reward to be paid. You have that long, therefore, to catch their eye.

Although the recipients of each campaign have a very wide range of interests, and are being rewarded in some way for opening the email, they are still likely involved in marketing in some form or another, especially if they are doing it in return for free advertising of their own products or services. You might still, therefore, have something that is of interest to them. It then comes down to numbers.

Advertising is very much a numbers game. If you email goes to a mass audience of one million, and you are guaranteed at least 10% will open it due the reward scheme, then you will have 100,000 people looking at your email. If even only 1% of these read it through, that will be 1000 people reading about your website or your product.

If only 1% buy something that will be 10 sales from your bulk email campaign. Since you can run such a campaign every day that, on average, amounts to 300 sales a month from each campaign. Run several campaigns at a time for different products and you can work it out for yourself. You only need 0.001% of your original mailing to make a purchase to attain 300 sales every month.

Bulk email campaigns can be a profitable internet marketing strategy, although you should check out the program that you use very carefully before parting with money. Some are better than others, and forums and chat boards are a good way of finding the information you seek. If you make the right choice, it can be a very profitable strategy.