Email Marketing solutions

Email Marketing

The new buzzword in the context of advertisement and marketing is e-mail marketing. The series of questions which comes up in your mind after hearing it are what is e-mail marketing? How it is carried out? What are its advantages? And what are the pros and cons in this context?

To explain to a layman, e-mail marketing is basically the advertising and direct marketing done by the companies and organization of any products and event by sending e-mails to mass in their mailbox.

Tips & Tricks

" "Form" line of the mail must be very strong to make the person to read the mail.

" Subject line of the mail has to be attractive to compel to read the mail.

" The mail must be concise & focused. Formatting must be done with lot of white space so that it is easily readable.

" None from the inside of the organization should assess the e-mail send mailed for the campaign. Any one who is unbiased and does not belong to the organization must always do assessment.

" Use of Viral E-mail marketing

" Opt in e-mail

" Bulk e-mail marketing

" E-mail newsletter marketing

" Offering of incentives are to be done to the person those who have major contribution in the campaigning.

" Avoid e-mail marketing during the holidays.

" You must not forget the preview pane in your campaign

" Experiment must be done with link placement in newsletters for maximizing performance.

" Get newsletter subscribers with sweepstakes

Compelling Letters

The key to any product marketing and advertisement is to make a person read the mail, which has been delivered in his mailbox. This is most fundamental and key operation from where e-mail marketing starts. Following information will be helpful to you to write a mail to reach out to your potential customers.

" Create a clear call to action in e-mail marketing campaigns Make sure the recipients of your email marketing message know what you expect them to do (and what they can expect in return).

" Avoid using $$$ signs in e-mails send out during campaigns

" Remember the preview pane in your campaign. Move the boring stuff down the page, and greet recipients with your best offer instead.

" Emphasize must be laid on words, not on exclamation marks in your copy.

" Putting the right links in the right places in your newsletters is very important for maximizing performance.

" Reflection of your cooperate design through your e-mail is very necessary. Making the reader know that the marketing is for your product.

" Whether to publish your newsletter, as HTML or plain text must be decided by your recipients.

" Make landing pages fit your e-mail marketing campaign. A campaign for email marketing is nothing without any landing page, so be certain that it visually belongs to the campaign and doesn't irritate the user.

" "How can I do this?" content ideas are very essential.

" To provide useful service and prove your expertise in the field consolidating news are required in the mails, which are send.

" Pre filling of forms on landing pages. Make purchasing easy by pre filling forms on pages reached from your newsletter.

Viral Marketing

This is a kind of chain reaction. Once a recipient is mailed he then forwards the mails to his friends and relatives and this reaches a very large population of people in search of potential customers for the product or event.

Requirement for this type of campaign

" A very good concept of marketing and advertising principles

" Forwarding of e-mails by sign up offers

" Driving of website traffic is required

" Design of incentives programmers are required which can be handy for the future campaigns

" Advertisement can generate revenue. More people see or click on the ad when the e-mail gets forwarded.

Outcomes of viral e-mail marketing

" Exponential rise in number of people able to read the mail.

" A sort of brand exposure is reached

" Product information and cross-selling takes place

" Generation of revenue is established.

" Getting names of anonymous subscribers helps conversion of users into subscribers whom you can personally greet by asking their name.

Advantages

" It is less expensive compared to other media investments such as direct mail or printed newsletters

" Properly and e-mail marketing has given high return on investment.

" In comparison to mailed advertisement it is instant and lets the advertiser "push" the message to its audience.

" Measuring of open rates, positive or negative responses, correlating sales with marketing can be done.

" With "track to basket" exact Return on investment can be calculated.

" It has no impact on the environment.

Mistakes committed

" "Register" and "buy" in subject lines are common.

" To avoid mistakes during campaign outsiders must be given the responsibility to asses the mails as the outsider would be unbiased

" Negatives feedback should be reduced while viral marketing as far as possible. Companies considering an e-mail marketing program must be certain that their program doesn't infringe Spam laws for example the United States Controlling the Assault of Non-Solicited Pornography and Marketing Act, the European Privacy & Electronic Communications Regulations 2003 or their Internet provider's acceptable use policy.