Email Marketing solutions

Bulk Email Marketing Advice

This article shows the safest way to apply bulk email marketing. It provides tips on how to get the best results from bulk email marketing.

Bulk email marketing is a tactic whose influence should not be underestimated. It should be taken seriously as an effective and powerful strategy. Whether you have been in business for 30 years or even 30 days, when it comes to your marketing plan this should be a part of it.

With regard to advertising, bulk email marketing is the most effective way of airing your message provided you make sure that your list has been built on the basis of a good and growing reputation, in other words never abuse your list by sending out mostly sales pitches.

Know that when you do broadcast your advertisements they are going to a well-targeted group that have actually requested to receive the sort of information you are providing. In this regard, a list for such broadcasts could be obtained from gathering data in response to surveys or previous mailings. So, from an initially large mailing list you can identify a smaller subset upon which to focus your marketing efforts.

Always build your list using an autoresponder that provides for a double opt-in. Anyone can enter any email address they want in an opt-in form so its essential that your prospect explicitly confirm their wish to receive information by responding to a confirmation email sent to that email address.

Buying a bulk email marketing list is usually not a good idea. Many are out of date containing either defunct or fake email addresses. Some email addresses on these lists belong to people who have been blasted with spam from dozens, if not hundreds, of email marketers. These people are likely to complain.