Email Marketing solutions

Are "Layers" Preventing You From Delivering Your Marketing Via Email?

It certainly is easy to set up an email account these days, isn't it?

You can create multiple email accounts for various types of email...

1) For Junk Email

2) For Newsletter subscriptions

3) For Regular Family Emails

And many more...so when you are marketing via email, what is your assurance that you are getting the email address that gets checked regularly?

The copy in your subscription box is your assurance. Do you have compelling copy surrounding your subscription box that drives your reader to want to give you their main email address? Or is yours something like this:

Make sure you enter your primary email address in the box below.

Yawn. I just gave you my junk email address.

How about something like this instead:

"I want to ensure that you receive and read each and every issue of this e-course valued at $XXX.XX, so please make sure to put your primary email address in the box below. Yeah, it's that important."

You can also approach this differently using compelling copy leading up to the email address box.