Email Marketing solutions

Will Your E-mail Get Opened? Subject: Fields Matter!

In todays environment we all get too many e-mails that we prefer to not receive. Many are spam, some are even from people who have found us that we prefer to not communicate with. One thing is clear though, when sending e-mail you hope that your e-mail does not fall into either of those categories causing your e-mail to possibly not get opened.

All too often onliners misuse the Subject: field thereby hindering the potential of their e-mail being opened resulting in their messages being deleted or sent to trash. A recent study reflects that 41.1% of recipients determine whether they open an e-mail by virtue of the Subject: field!

Follow these three simple Subject: field tips to give your e-mails the best chance of being opened:

1. Always include an appropriate, short and accurate Subject:. Many e-mail programs auto delete subjectless e-mail to Junk/Trash. You also want to avoid using words such as hello, hi and help as these may trigger spam filters.

2. Type your subject with appropriate capitalization and structure. All small case or all caps gives the impression of being spam (not to mention lack of business technology skills).

3. Refrain from using common terms abused by spammers in your subject and/or first paragraph of your e-mail. You know what they are - you see them every day. Many spam filters track these terms and may inadvertently send your e-mail right to Trash.

Remember, when using any sort of spam software or filtering system, before you purge your trash, it doesn't hurt to take a quick peak to see if any e-mail is in fact from folks you know or recognize who didn't follow the guidelines above.