Email Marketing solutions

E-Mail Marketing - How to Write an Effective E-Mail

E-mail marketing of course is the process of sending promotional and marketing e-mails to members of your opt in e-mail marketing list. One of the most difficult things about e-mail marketing is learning how to write effective e-mails. Your e-mails must be compelling, interesting, and induce the reader of the e-mail to click through to your website. However, your e-mails must also not be so strong that if the reader does not like the e-mail or the Web site which they click through, that they stop opening your future e-mails.

So you have to have a balance between e-mails that are compelling and effective, and e-mails that are too strong and induce unsubscribes or they induce people to stop reading your e-mails.

So how do you write an effective e-mail? The first thing to remember when writing effective e-mail is that you must write your e-mail as if it is written to one person. This goes far beyond personalization option in your autoresponder system. The person reading it must believe that you were writing directly to them. This means that you cannot use language like “you all”, “to my subscribers” “to all of my subscribers” and “to all of you”. You must use language like "you". That is language that sells. That is language that is personal.

You must also not use the e-mail to sell. The e-mail is to promote the click. The e-mail is to recommend the click. If your e-mail is excited about the sales page itself, and the reader does not like the sales page, they will associate you with a sales page. The end result is that they stop reading your e-mails, because they no longer trust you. The key here is, no hype. No hype. They must trust you.

It is okay if they do not buy from a sales page, but is not okay if they do not like the sales page, and stop reading your e-mails.

Another note on this -- if you are promoting somebody else's stuff, take a look at the sales page. Make sure that is nonoffensive, and that it does not jive with types of things your subscribers like. It is too easy to lose a subscriber. Be very careful.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘