Email Marketing solutions

Email Marketing - Chose The Right Way To Market Via Email

Almost everybody knows that email marketing is one of the best ways to generate profits online. Those that utilize this great tool have found that it makes them some sort of income almost every single time they push the send button or whenever their autoresponder shoots out another message.

However, there are basically two ways to go about email marketing. The mass sending of promotional emails and the relationship building method. Both are ways of getting your products or affiliate promotions in front of eyeballs. They both make money but one of them offers the opportunity to make money over and over and over again.

Mass sending of promotional emails works to a certain extent simply because of the bulk amount of emails going out. Sooner or later somebody will click on one of your links in the email and you might get lucky they'll also buy whatever you're selling. However, after two or three of these blasts this person is more than likely going to leave your list and with that, you've lost a potential life long customer.

Sure, mass email marketing with the single purpose of pumping out promotional emails may grab you a bit of income in a short span of time but what about your long term success? Don't you want to be able to make not only one, but also two or more sales from that very same list member?

This is the key that many email marketing campaigns miss out on. If you take the time to build a solid relationship with your list member and provide them with a quality email each time, you'll keep that member on your list longer. Not only that, you'll gain their trust and also increase your click thru and sales conversion percentages.

Eventually the bulk and mass mailer will get their accounts banned and potentially run into legal problems. One little spam complaint can quickly lead the promotional email marketing campaign into a quick downward spiral. The smart email marketing publisher doesn't run into these problems as they are sending emails only to people who wish to receive them and they follow that up by providing value to their list members.

When you first consider getting to email marketing and if you're considering mass mailing to bulk lists, keep in mind whether you want the headaches associated with blindly sending out promotional emails; or, do you want the benefits of a well managed, responsive and long term email marketing campaign?