Email Marketing- How To Build A Highly Responsive Online Emailing List With AutorespondersYou may ask? Why do I need a list? Because that is where the money is! Think about it. If you are selling a product and the visitor goes to your site, they may or may not purchase today. If they do, great. But what if they don't? Of what if you have multiple products which might be a good fit for your current visitor? By securing the visitor's name and email while they are at your web site, you can email them in the future and generate additional sales. The very first step you must take before you can build a list is to subscribe to an auto responder. You want your auto responder to be able to handle multiple addresses and allow you to send multiple messages to each subscriber. Be sure and check into the email delivery rate of the auto responder service before you sign up. Why is an auto responder necessary? First of all, you do NOT want to email all your clients from your email ISP. Only a few SPAM complaints and you may be shut down, unable to mail anyone. Second, an auto responder is just what it's name suggests---it is automatic. It automatically sends your pre-written emails at pre-determined intervals after the subscriber joins the list. That way once you create the campaign, you can pretty much forget about the daily delivery of your messages. Although I highly recommend you shop a little for your auto responder, I would recommend you give the one I use a test drive. I have had a lousy experience with one of the others on the market, and am highly satisfied with the one I use now |