Email Marketing solutions

Email Marketing - Top 4 Do's and Don'ts of Effective Email Marketing

Around 400 to 500 million dollars has been spent by US companies on email marketing last year. Email marketing is a form of direct targeted advertising. It is one of the most effective online marketing tactics and it has been proven to have high conversion rate, meaning customers usually respond positively to it. So, if you want a cost effective, fast, effective and environment friendly advertising campaign, then email marketing could be your best option. Here are the top 4 Do’s and Don’ts of effective email marketing:

1. Do not waste your customers’ time. Send short and straight to the point email messages and as much as possible avoid loading your email message with graphics. Everyone’s time is important, so do away with unnecessary puns and flashy graphics that slow down computers. Make a direct pitch, your customers expect it and they want information regarding your products and services.

2. Do check your messages for grammar and typographical errors. Simple technical flaws in your email messages can have serious repercussions on your sales. Errors in your advertising tools can mean unprofessional and sloppy company habits.

3. Don’t SPAM. When you build an email list always make sure that your customers opted-in to your email advertising and signed the electronic handshake protocol which is designed to protect your company against wrongful accusations of illicit email marketing activities. Also include an opt-out link in your messages to further secure your position. Your company can be blacklisted by internet service providers and your web site can be taken down if you engage in spamming activities.

4. Do practice effective sales letter writing. Your customers must be hooked by a catchy subject line, a well written introduction, and a detailed offer of great benefits. Effective sales letter writing is an essential part of email marketing. Refine your skills in it and you can see a positive return in your email marketing.