Email Marketing solutions

The 5-Minute Guide To Profitable Email Marketing

It's a challenging task to make profits from email marketing. There's plenty to consider, and if you're not careful, you can easily be bogged down by the task. Here's your 5-minute guide to making profits from email marketing:

The Type Of Email

There are generally three types of emails you can send to your subscribers - content emails, promotional emails and an email that is a combination of both content and promotion . To succeed in email marketing, you need to use all three types of emails at different intervals. The best way to use them would be through "staggered marketing" - for example on one day you might send a promotional email, but your next email would be a content email.

Your Email Subject Line

The subject is the MOST important part of your email. It is the first thing your subscribers notice, and determines whether your email is opened or not. Many email marketers spend a lot of time on the content of their email, but rush through their subject line. In fact, it should be the other way around. Spend a lot of time on your subject line. Make sure it spells out the benefits for your subscribers (why should they open YOUR email?) and gets them itching to open your email.

Your Email Content

Short emails work the best in getting results and click-throughs. Often, when someone opens his email inbox, he is bombarded with so many emails that he simply cannot take the time to read a long email. Write a short, benefit-driven email that focuses on getting the click through. If your email is a pure content email, you can provide a link to a blog or to your website, where you have the content located.