Email Marketing solutions

Email Marketing Tips - Aweber Versus Auto Response Plus

The most important factor when you decide to start your own opt in list is whether you want to use a third party hosted auto responder service or an auto responder script which is hosted on your own website. If you choose the right option at the start you will avoid any problems in the future.

Each have their own advantages and disadvantages and it really depends which best suits your needs. If you decide to use a third party hosted auto responder service such as Aweber you will have to pay a monthly fee which is the only drawback to this option.

But there are many advantages the most important of which is that you will not have to install a script on your website or pay someone to do it for you. If you try to install an auto responder script yourself you may encounter problems which will most likely need to be solved by a professional.

The other main advantage is that you will not have any limits to how large you opt in list can get and your leads will be stored on a dedicated server and fully backed up so you won't have to worry about any problems because the third party hosted auto responder service will handle everything professionally.

The problem with auto responder scripts such as Auto Response Plus is that the number of subscribers you can store will be limited depending on how much disk space you have with your hosting plan and you will also need to backup your list on a regular basis in case a problem occurs and all of the information is lost.

The worst thing that can happen is that after you have spent months or even years building your own highly responsive opt in list using an auto responder script your website has a major error or is hacked and all of your subscribers are deleted and lost with no way of recovering them.

Even if you did backup your list and have all the names and email addresses of your subscribers you will still need to go through the time consuming process of installing the script again, setting up the auto responder, and importing all of the leads.

This problem will also occur if you decide to change your domain name or move to a different hosting service so if you want to keep your list you will have stick with the company you are using to host your website. But if you reach your disk space limit or the hosting company goes bust or experiences problems you will have no choice but to move.

The main reason why many people use auto responder scripts is because you will only have to pay a one time fee of a few hundred dollars instead of a monthly fee of twenty dollars to use a third party hosted auto responder service. While it may seem more attractive to go for the auto responder script you have to plan for the long term and weigh up the pros and cons.

Its far safer and easier to use a third party hosted auto responder service because you will not have to worry about any of the problems associated with auto responder scripts. Although you will have to pay a monthly fee you can be sure that your list will always be safe even if you change domains or move to a different hosting service.