Email Marketing solutions

Opt In Email Marketing Secrets

Opt in email marketing can be very challenging if you are not sure how to go about doing this. I remember when I first started my internet business every internet marketing course or ebook I read said the money is in the list. I setup my autoresponder, but actually was very confused and could not make any any money from the emails that I sent. The money is in a responsive list. A list that you have credibility and trust with that will actually follow your recommendations. Through trial and error I developed the following formula that works very well to monetize my list.

The formula that I use is the following. When a visitor visits my squeeze page they get access to a free report. The autoresponder sends them an email with a link where they can download the report. I have found that you establish better trust and credibility by creating a free report and will substantially improve your conversion by having links to your web site in the report.

To build a relationship with my subscribers I use newsletters and emails with special tips giving information that will benefit them. I also give away software that will benefit them. When I send an email out promoting a product I need to make sure that I have an attention grabbing headline and very good advertising copy. Using bucket brigade copy can be very effective to get your reader's attention in an email. Also a time sensitive offer will definitely boost your results which will get people to take action.

Once you apply these techniques you will find that that you can monetize your list easily. However, you need a list big enough to determine whether your opt in email marketing is successful. You need at least a hundred people to open up your email and this can be difficult when you are just starting out and you do not have that many subscribers. A good open rate will be anywhere from fifteen percent to thirty percent. With the increase in spam and emails from other companies it is becoming more difficult to get people to open up your emails. I have had open rates as high as seventy percent, but that is the exception to the rule. Opt in email marketing can be a lot of fun when you know how.