Email Marketing solutions

Email Marketing Revealed - How to Get Past the SPAM Filters

Due to the prevalence of spam these days, many email providers are effectively blocking much spam and spam-like emails to their clients’ email boxes.

The thing is, they use automated methods of blocking the spam, and in order to detect spam, they have identified words or patterns that they have associated with spam in the past.

Therefore, although your email may indeed not be spam, if you use things in your emails that are similar to what spam email might contain, your email is likely to be filtered by the email providers, and ultimately not reach your subscriber.

So how do you lighten the risk that your email will be filtered as spam?

There are several things that the spam filters are especially aware of, and that is words that are often found in spam. This includes words like: free, guaranteed, no risk, make money online, insurance, stocks, sex words, and other salesly type words like buy, download here, click here, etc. I try to write my emails so that they do not use these words, however, sometimes if I find I cannot easily get away from the use of the word, I will alter it some, like this: fre.e or gua’ranteed. This reduces the risk of your email getting caught in a spam filter, but if you use too much of those altered words, then your email itself will not read comfortably – so you have to have a balance.

Sometimes graphics and excessive html will alarm the spam filters, as will a lot of empty space on the page, or lots of links in your email.

There are several spam filter checkers that you can run your email through before you send it off; they basically tell you how much risk there is associated with your email, and give you suggestions for making it more friendly and likely to be delivered. The autoresponder company I use, aweber, includes a spam service in their regular service, so I simply use theirs, and find that it works quite effectively.