Email Marketing solutions

Targeted Email Marketing - Why Customers Click on the Unsubscribe Option

For more businessmen, this is the worst nightmare that they can have. Just imagine that after you have just build up your mailing list for your email marketing, now they are unsubscribing. This means that the potential clients that you have are not increasing but rather are going on a downward trend. A really worst nightmare, right? So to make sure that you would not have those potential clients clicking on the unsubscribe option, here is some information you need to know so that you would know why people unsubscribe to your email marketing.

1. If they are receiving too many emails from you, then they might just want to blow up every time they see an e-mail coming from you. So limit the emails that you are sending your customers.

2. Do not go with the hard selling. Customers opt in because they want to more information. Now, if you keep on pestering them with your hard sales pitch, they would obviously opt out.

3. If you would be offering some freebies, do not put in squeeze pages. Customers would not want to be directed to do something and then find out a different web site.

4. If you would be sending email, customers would really be tempted to click the unsubscribe button if you are using jargons or too much formality on your email. As much as possible, use simple terms that anyone would understand.

5. It could also happen that you become so comfortable with the information that you are sending the customers. What happens is you are already sending your customers irrelevant information. This would be the end of it. If you are sending nonsense information or junk compositions, then you would see your mailing list decreasing by the minute.

6. You give no variations with your theme. Okay, the customers can easily click unsubscribe without a hassle.