Email Marketing solutions

Email Marketing Profits - How To Turbocharge Your Email Response Rate

Want to get more bang for your buck in email marketing? You must learn how to increase your response rates. In other words, you have to get more people to open your emails, read them, click through to your links and act on your offers.

The goal of email marketing is the same for any marketer: to get a reader to take action on something, whether it's buying a product, filling out a survey, subscribing to a sub-list or joining an affiliate program.

Before you write your content, you have to decide what action you want the reader to take. If you want him to buy your product, keep that in mind as you write your email. When you write your call-to-action, make sure you tell him to buy.

Your subject line is the most important factor in determining whether your subscriber opens your email. Make sure your subject line is interesting and not boring. Proven ways to increase your open rate include using numbers in your subject line and asking questions. These two tactics get people curious enough to open it. Your subject line should also be benefit-filled if possible. By combining the power of curiosity and benefits, you have a powerful subject line.

Next, it's time to write your body copy. It's better to write shorter content these days, since people are often very busy in this age. So write a short benefit-laden email that works towards getting the click throughs. On your website and blog, you can have the main content. This also works well for avoiding the spam filters, since the filters have lesser words to catch.