Email Signature Basics 101It has been said that the email signature is one of the best places of free advertising to the Internet businessperson. Whatever business you are running online, if you send out emails everyday, it is crucial that you have an email signature advertising your website url! In this article, you will learn secret tricks and techniques to boost the responsiveness and effective of your email signature. The first rule of email signatures is not to overload them with too many websites. Having too many websites creates too many choices and may cause confusion on which site to click on! Although it is often believed having many choices is good, in this case just one or two urls in your signature will do. This will create enough curiosity to get clicks. If you have more than one email address, you can link to different websites for the different accounts. The way to write effective email signatures is to write them as if you’re writing a classfied ad. Have a strong headline. This will be the first thing your readers see. In your ad copy, explain how your website will benefit the reader, but don’t reveal too much. You want to create enough curiosity for the visitor to click through to your website. Another important thing is to end your copy with a strong call to action. If you use the style outlined above, you should have not problem increasing your website traffic just by using your simple, little email signature! |