Email Marketing solutions

The importance of your email not being designed as a sales page cannot be overstressed. This is liable to put them off, since you have to remember why they joined your list. They did not fill in that form on the promise of being bombarded with sales letters, but for receiving a newsletter or email course, for example. Stick to that if you want them to stay on your list. Nothing is more effective in activating that unsubscribe button than emailed sales letters.

Your email should provide them with news and information on the topic of your website, which is probably what they signed up to get. Amongst that you can introduce the topic that your product can help them with. For example, let’s say you are promoting an autoresponder. You could write an article in your newsletter about how important email communication is, and how it is getting more difficult with all the spamming going on. Stress the importance of personalization of emails, and how useful autoresponders are in doing this.

Then provide a link for them to click if they want to find a bit more about the subject. That should lead to a page on your website about autoresponders in general, and then to yours in particular. Then provide a link to your sales page. Lead them gently to the concept of them purchasing their own, and make your sales pitch for the one you are selling.

Your email is not a sales page, simply an intermediate step in the whole sales process. It is a tool which, once you have learned to use it well, can be used to increase email clickthroughs for maximum profits from your website.