Email Marketing solutions

Persuade them to take an action and you will have your readers hooked. Your chances of a sale have just increased by a zillion percent. But that’s not enough. Use your autoresponder to check out who buys and who doesn’t, then send more emails to the non-buyers at various intervals, each one with a different feature of your product. Finally, for the stragglers yet to respond, your last email could be a final one time offer, such as a discount (if you can’t get the whole price you might as well try 60%) or other freebies that complement you product.

It is very important that the final offer emailing is handled in such a way that those who already bought the product don’t get to see the reduced price emailing. It’s not unethical since it happens all the time in business. How often have you seen that last few products in a range being sold off cheap before the next range comes in.

You can’t sell the same thing for ever, so there is nothing wrong in offering a discount before you remove the product or pass it on to affiliates to sell for you.

Finally, in order to improve the effectiveness of your campaign, test the effect of subtle changes to your mailings. You can test how changes to the subject line improve the amount of emails that get opened, and how many emails are effective first time. You can find out from which email in the sequence most people made the purchase. There is a lot you can test.

By following these steps, you should have a good idea of how to structure your email campaign to bring the best results time after time.