Email Marketing solutions

Once you have your list, you have to plan your campaign. One emailing is not enough, and you have to plan how many you intend to send, and what each will contain. The main initial goal is to have the emails opened, and for that you need a compelling subject line. You will likely be using an autoresponder for this, and you can program that to include the recipient’s name in the subject line. Nothing is as effective in stopping somebody scanning down a long list of emails than seeing their own name.

They might only stop for an instant, but you will have achieved the first object. Get them to read the subject. If you fail in that your email has no chance of being chosen from the dozens, or even hundreds, of others that the recipient has in their list of mail to open. If they read the subject line, because they see their name in it, you will have to persuade them to open the email.

For this, your subject must offer them a benefit for doing so, or excite their curiosity in some way. An example of the latter is “John, You Haven’t Answered – Did You Miss This?” That can be often be more effective than “Mandy, You’ll be Blown Away by What this will Make You.” Don’t use exclamation marks, numbers or dollar signs. They will likely end up in the spam box.

Once the email is opened, you have to write truthfully, but in such a way that the reader is intrigued and wants to know more. Don’t give a clue to the secret or whatever you are selling; just let them known there is one. You can tell them what it can do, but tease them and leave them at the end feeling unfulfilled and needing to do something. Then offer them it: “CLICK HERE for more information”, or “This page will tell you how.”